Miller Pilsner Lite Beer sign from America. Found in a bar storeroom still in plastic wrapping. Thought to be issued in 1978, this logo came into use in 1973. It will light up but needs to run through a transformer at 110v.
Miller Lite was the first successful mainstream light beer in the United States market. After its first inception as “Gablinger’s Diet Beer”, developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York’s Rheingold Brewery the recipe was given by Owades to Chicago’s Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as “Lite” on packaging and in advertising. Miller Lite was introduced nationally in 1975.
Product code: 8538