Vintage American Pepsi double dot cola cooler box.
The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters. The colon or Double Dot was used between Pepsi and Cola. In 1950 it became a single dot.
After 1930, electric coolers became common in convenience stores, but portable ice-chests thrived among consumers who wanted to transport cold drinks. From soda-pop brands like Royal Crown and Dr. Pepper to beer labels like Budweiser, Schlitz, and Coors, beverage companies found the picnic cooler a perfect way to reinforce their marketing efforts. Soft-drink makers often used bright colours to distinguish their coolers, with red for Coke, blue for Pepsi, yellow for Squirt, and green for 7Up.
Product Code: 9597/F128/650