Vintage Pepsi Double Dot Cola Drinks Cooler

Product code: 9597/F128/650

American Vintage Pepsi Cola cool box.

Dimensions: 48cm w x 33cm d x 55cm h

1 in stock

Building a mood board of Cool Boxes?


Vintage American Pepsi double dot cola cooler box.

The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters.  The colon or Double Dot was used between Pepsi and Cola.  In 1950 it became a single dot.

After 1930, electric coolers became common in convenience stores, but portable ice-chests thrived among consumers who wanted to transport cold drinks. From soda-pop brands like Royal Crown and Dr. Pepper to beer labels like Budweiser, Schlitz, and Coors, beverage companies found the picnic cooler a perfect way to reinforce their marketing efforts. Soft-drink makers often used bright colours to distinguish their coolers, with red for Coke, blue for Pepsi, yellow for Squirt, and green for 7Up.

Product Code: 9597/F128/650