Vintage Dr Pepper Wooden Crate

Product code: 30340/F102/150

Wooden Dr Pepper bottle crate.

Dimensions: 13cm h x 31cm w x 47cm l

Building a mood board of Advertising Crates?


Description

The name “Dr. Pepper” was first used commercially in 1885.] It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavours. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas.

Early advertisements for this soft drink made medical claims, stating that it “aids digestion and restores vim, vigour, and vitality.”  As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.

Product Code: 30340

 

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