Vintage 7UP Wooden Crate

Product code: 30432/F102/175

Wooden 7UP advertisement crate.

Dimensions: 12cm h x 31cm w x 46cm l

Building a mood board of Advertising Crates?


7 Up (stylized as 7up outside the U.S.) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the “7” and “Up”

Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”, was launched two weeks before the Wall Street Crash of 1929.  It contained lithium citrate, a mood-stabilizing drug, until 1948.

The real origin of the name is unclear, though some claim that the name comes from the seven main ingredients in the drink, while others have claimed that the number was a coded reference to the lithium contained in the original recipe, which has an atomic mass around 7.

Product Code: 30432