The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado In 1873.
For much of its first 100 years of existence, Coors beer was marketed solely in the American West. While California and Texas were part of the 11-state distribution area, Washington and Montana were not added until 1976 (Oregon did not approve sales in grocery stores until 1985). This gave it mystique and made it a novelty, particularly on the East Coast. This iconic status was reflected in the 1977 film Smokey and the Bandit. The company finally established nationwide distribution in the United States in the mid-1980s.
In 1959, Coors became the first American brewer to use an all-aluminium two-piece beverage can.
In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors.