The name “Dr. Pepper” was first used commercially in 1885.] It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavours. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.
It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison’s Old Corner Drug Store in Waco, Texas.
Early advertisements for this soft drink made medical claims, stating that it “aids digestion and restores vim, vigour, and vitality.” As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.
Be cool with this great 50’s piece of retro design. The Atlas 18 Dr. Pepper metal cooler with compete lid and handle, with original bottle opener on one side, telling us to ‘Drink Dr Pepper at 10, 2 & 4 o’ clock’
Has expected wear and tear, some dings here and there and some scratches, rust spots but only on surface, base is clean, as is the inside, for its age it is doing pretty well! The bottom outer section has been replaced.
Product code; 1402